In a bid to support its customers in efficiently managing the spiralling fuel price increase and ensuring higher uptime of their vehicles, Mahindra’s Truck and Bus Division (MTB) announced ‘Get More Mileage or Give Truck Back’ guarantee.
According to the company, this scheme is for its entire BS-VI range of Bzazo X Heavy, Furio Intermediate, and light commercial trucks, including Firio7 and Jayo.
Expenses on fuel comprise over 60% of a transporters’ operating cost, and therefore, supporting them to save on fuel will enable them to contain the overall cost of ownership, eventually enhancing their profitability. Accordingly, with this competitive advantage, the Mahindra BS-VI truck range aims to provide them with an edge, complete peace of mind, and scale up their transport business, delivering higher prosperity.
The new range features the proven 7.2L mPower Engine (HCVs) and mDi Tech Engine (ILCV) with FuelSmart Technology, Mild EGR with Bosch after-treatment system that leads to lower Ad Blue consumption and many other technological advancements. In addition, the cutting-edge iMAXX Telematics solution ensures guaranteed higher mileage.
While the mileage guarantee is given for its prospective trucks, the service guarantee is offered to all the existing vehicles, the company said.
Commitment
MTB offers Service Guarantee, which guarantees uptime for both workshop and off-road breakdown. Breakdown service guarantee promises to get the truck back on the road in 48 hours or a compensation of INR 1,000/- per day to customers. Workshop Service turnaround guarantee of 36 hours or a compensation of INR 3,000/- per day to customers.
Network
All these initiatives are possible for MTB as it can bank on its rapidly expanded aftersales service and spares network, which now includes over 90 3S dealerships, 210 authorized service centres, 34 M-Parts Plazas and a spares network of more than 1,600 retail outlets to further improve the reach and support for customers on important trucking routes. The company also boasts of India’s first multi-lingual 24X7 helpline, NOW, which is manned by technical experts to provide instant support to customers and drivers. In addition, the NOW mobile service vans and mobile workshops further add to the reach and agility of the support network.
Veejay Nakra, Chief Executive Officer, Automotive Sector, Mahindra & Mahindra, said,“Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value Proposition. I firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create technologically advanced, class-leading products and set higher standards for the Indian CV industry, while reflecting our commitment to the segment.”
According to Jalaj Gupta, Head, Commercial Vehicles Business Unit, Mahindra & Mahindra, the mileage guarantee was first offered on its HCV truck Blazo in 2016, and not a single truck has come back, so far. All the new introductions ever since have delivered higher fuel efficiency, which is the outcome of its technological prowess, he said.
In addition, MTB is offering Service guarantees to ensure higher uptime for the customers through the guaranteed speedier turnaround of the truck, be it on the highway or at the dealership workshop. Furthermore, the state-of-the-are iMAXX Telematics technology is further helping lower the cost of ownership by providing firm control to the transporters over their trucks remotely. All this and the guaranteed higher mileage would eventually translate into higher prosperity of the customers, he added.