Lexus India mesmerised attendees at the Bharat Mobility Global Expo 2025 with an extraordinary showcase of future-forward vehicles and innovations under the theme 'Making Luxury Personal.' By blending sustainable mobility, meticulous craftsmanship, and cutting-edge technology, Lexus reinforced its commitment to redefining luxury while delivering unparalleled driving experiences.
The Lexus pavilion, housed in Hall 5 of Bharat Mandapam, featured three distinctive zones – the Future Zone, Lifestyle Zone, and Hybrid Zone – each highlighting the brand's multi-pathway approach to electrification, sustainability, and luxury. These zones offered visitors a glimpse into a future where mobility is not only innovative but also deeply personal and environmentally conscious.
Future Zone: A Vision of Zero-Emission Mobility
The Future Zone showcased the LF-ZC (Lexus Future Zero-emission Catalyst), a next-generation Battery Electric Vehicle (BEV) concept. Embodying Lexus’ dedication to electrification, the LF-ZC combines cutting-edge innovation with hallmark Lexus craftsmanship. With its sleek proportions, low centre of gravity, and a spacious, aesthetically driven cabin, the LF-ZC epitomises the brand's vision of blending functionality with beauty.
A standout feature of the LF-ZC is its digitalised Intelligent Cockpit, offering situational functionality through a seamless control interface. Advanced AI voice recognition enhances the driving experience, functioning like an attentive personal butler. Additionally, Lexus’ focus on sustainability is evident in its Bamboo CMF interior concept, which promotes circular resource use without compromising luxury.
The LF-ZC also incorporates next-generation high-performance prismatic batteries, promising nearly double the range of conventional BEVs, alleviating range anxiety and making it suitable for city commutes and long-distance drives alike.
Lifestyle Zone: For the Adventurer at Heart
The Lifestyle Zone was an ode to Lexus’ commitment to coexistence with nature. It introduced vehicles designed for adventure and sustainability under the Overtrail Project, which celebrates the harmony between mobility and the environment.
Key highlights included:
- Lexus NX 350h Overtrail: A versatile Urban SUV combining performance and comfort, designed to inspire exploration.
- Lexus LX 500d: A reimagined luxury SUV crafted for strength, refinement, and the ultimate off-road experience.
- ROV Concept 2: A hydrogen-powered Recreational Off-highway Vehicle featuring rugged enhancements like a lower-mounted hydrogen tank and aluminium skid plates. Its innovative hydrogen engine underscores Lexus’ commitment to eco-conscious mobility.
Hybrid Zone: The Green Technology Marvels
The Hybrid Zone spotlighted Lexus' advanced green technologies, merging sustainability with effortless luxury. Featured models included:
- Lexus LM 350h: Redefining ultra-luxury with a serene passenger experience, world-first technologies, and a near-silent ride.
- Lexus RX 500h: Offering dynamic driving and a captivating design, it boasts a 12.3-inch multi-information display for enhanced usability.
- Lexus ES 300h Luxury Plus Edition: Locally manufactured under the ‘Make in India’ initiative, the ES 300h features elegant design enhancements and a self-charging hybrid powertrain, delivering unmatched quietness and craftsmanship.
Leadership Remarks: A Commitment to Innovation and Sustainability
Hikaru Ikeuchi, President of Lexus India, highlighted the significance of Lexus' participation at the Expo:
“The Bharat Mobility Global Expo 2025 is an excellent platform to showcase Lexus’ multi-pathway approach, blending innovation with our commitment to Omotenashi. We are thrilled to offer guests a glimpse of next-generation design and imaginative technology that define Lexus’ vision for the future.”
Tanmay Bhattacharya, Executive Vice President of Lexus India, expressed gratitude for Lexus' remarkable performance in 2024, achieving a 22% growth:
“Lexus India celebrates its best year yet, thanks to our guests and dealer partners. At the Expo, we invite visitors to experience our advanced technologies and meticulous craftsmanship that propel us into the future of possibilities.”
Redefining the Boundaries of Luxury Mobility
Through its exhibits, Lexus reaffirmed its dedication to sustainable luxury mobility, aligning with India's vision for a greener future. With innovative technologies, eco-conscious designs, and exceptional craftsmanship, Lexus is charting a path that combines luxury, sustainability, and a personalised approach to mobility.
Guests at the Bharat Mobility Global Expo 2025 can witness Lexus' vision of a connected, sustainable, and luxurious future, where every detail reflects the brand's unwavering pursuit of excellence and innovation.
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