Lexus India has unveiled the ES Luxury Plus Edition, designed to enhance the visual appeal and functionality of the ES 300h. This new model, introduced ahead of the festive season, aims to deliver luxury and quality to its discerning customers.
The Lexus ES 300h, a cornerstone of Lexus' lineup in India, has been a key driver of the brand's success. Renowned for its elegant design, quietness, craftsmanship, and self-charging hybrid electric powertrain, the ES 300h has contributed to 55% of Lexus' total sales in the first half of 2024. Manufactured locally under the 'Make in India' initiative, it continues to be a popular model in the Indian market.
The ES Luxury Plus Edition brings several enhancements aimed at elevating luxury and functionality, including a silver grille that enhances the vehicle's front appearance, giving it a distinctive road presence, a rear lamp chrome garnish that adds a refined, premium look complementing the overall design, an illuminated scuff plate featuring an LED-lit Lexus logo that adds sophistication to the interior, and the FR Courtesy Logo Lamp which projects the Lexus logo on the ground when the door is opened, offering a sense of exclusivity. Additionally, the rear-seat pillow enhances passenger comfort during long journeys.
Speaking on the launch, Tanmay Bhattacharya, Executive Vice President of Lexus India, said, 'The Lexus ES Luxury Plus Edition elevates luxury and sophistication for the festive season. Adorned with new accessories, this edition enhances every journey with unparalleled style, comfort, and innovation. We are excited to offer our esteemed customers an experience that celebrates Lexus' quality and craftsmanship in India.'
Since its debut in India in 2017, Lexus has embraced the Omotenashi philosophy, focusing on guest care and attention to detail. Reinforcing this, Lexus India recently introduced an 8-year/160,000 km warranty on all new models sold from June 2024, the first of its kind in the luxury car industry. Additionally, the brand offers 5-year Roadside Assistance and a high-quality factory body coating, further enhancing the premium ownership experience.
The Lexus ES Luxury Plus Edition is priced at Rs. 69,70,000 (Ex-Showroom, All India) and will be available at Lexus Guest Experience Centers from September onwards. Installation will be handled by Lexus experts, ensuring precision and quality, reinforcing Lexus' commitment to a superior ownership experience.
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