In a bid to reach out to its customers virtually, Lexus India has launched a virtual guest experience centre called the 'Virtual Dome.'
Hosted on the company’s website, the virtual guest experience centre will house an array of models such as the NX, ES, LC and LS to begin with and will provide guests with a complete 3D-based experience, including an in-depth understanding of each model, its interior, exterior and functionality.
Additionally, guests can similarly enquire and place requests for a test drive and eventually book a Lexus car through online mode.
With a vision to create lifestyle spaces, the concept offers a relaxing and immersive experience for its guests on the virtual sphere while the design surrounds contemporary, simple yet holistic elements, conveying a sense of calmness and wonder, a press release from Lexus India said.
It added that the architecture of the virtual guest experience centre denotes an interpretation of the dome, symbolic of Buddhist architecture, creating a serene sense in line with Lexus brand values.
While the Virtual Dome presents in its space - a zen garden surrounded with water to denote a sense of serenity by bringing the environmental elements and show Lexus’ focus on sustainability for a better tomorrow.
On the inside, some of the select projects undertaken by the winners of Lexus Design Awards India recognised as key contributors to a luxury lifestyle, are also to be found.
Naveen Soni, President, Lexus India, said, “In line with the spirit of Japanese hospitality, otherwise known as Omotenashi, we strive to build and foster relationships that assist and construct delightful experiences through this world class virtual GEC, which is a big step on for Lexus in the digital world.”
Besides the virtual experience centre, Lexus India plans to expand its physical dealership network by adding 'Meraki,' Lexus brand spaces in Kochi, Gurgaon and soon to open in Coimbatore. The company currently has a physical network in New Delhi, Mumbai, Bangalore, Chandigarh, Hyderabad and Chennai.
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