Super sports car manufacturer Lamborghini India aims to sell about 100 cars by 2025, doubling it from the peak of 2019 when it sold 52 cars, a top executive told Mobility Outlook in an exclusive interaction.
Backed by strong growth coming from Tier-I and Tier-II cities along with growing numbers of start-up founders and first-generation entrepreneurs, Sharad Aggarwal, Head, Lamborghini India, is confident about the company’s growth trajectory.
Aggarwal said, “In the mid to long term plan, we aim to sell in triple digits, which is double of what we do in normal times. We observed a strong rebound in demand since September 2020, and despite the second wave which lasted for two months in April and May, the company has achieved its 50% target of the full year of 2021.”
According to the company, about 25% of total sales comes from cities like Ludhiana, Chandigarh, Jaipur, Nagpur, and Guwahati. The primary reason behind this is that in 2016 the company started an initiative ‘Lamborghini in your city’ where it identified prospects across 37 cities and gave them Lamborghini to experience.
However, challenges such as lack of infrastructure and frequent changes in taxation are not allowing the super-luxury car segment to realise its full potential, he reasoned.
Apart from this, in India, buying a super luxury car is a stigma, and as a society, “we don’t celebrate wealth,” he said. A negative bent mind is there among people. So the impression is that the person who is buying a super luxury car must have done something wrong. “But the day we start celebrating entrepreneurs and wealth creators, India can realise its full potential in the super-luxury car segment,” Aggarwal added.
The company that recently launched Huracan STO for INR 5.5 crore, plans to expand its SUV Urus with one more variant this year.