South Korean carmaker Kia on Tuesday said that it has relaunched its brand in India with a focus on illuminating its transition from an automaker to a provider of advanced and eco-friendly mobility solutions. Accordingly, Kia Motors India will be known hereafter as Kia India.
India is the first country outside South Korea – the home of Kia – where the brand relaunch is celebrated, the company said in a ress release.
Kia India, which is wholly owned by Kia Corporation, introduces the company's refashioned logo and brand slogan, 'Movement that inspires.'
The carmaker will launch a refreshed version of compact SUV Seltos and subcompact crossover SUV Sonet with the new logo in the first week of May 2021.
During the brand showcase, Kookhyun Shim, Managing Director & Chief Executive Officer, Kia India, unveiled the refreshed Seltos with the new Kia logo.
Dropping 'Motors,' in the company's name symbolises Kia becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions.
In the Indian context, the brand slogan 'Movement that inspires' represents Kia's ambitious plans for leading the future mobility revolution in the country.
In line with the change, the company aims to attain full capacity utilisation of its state-of-art manufacturing facility in Anantapur in a move to facilitate faster production and delivery of its vehicles.
Kookhyun Shim, Managing Director and Chief Executive Officer, Kia India said, 'This is a proud and historic moment for us as India becomes the first country to transition to the new brand identity after our headquarters in South Korea. Our decision to increase the production capacity stems from our deep customer understanding, where a faster delivery of our products can enhance their buying experience tremendously. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers.'
The carmaker is looking at sustaining its connected cars leadership by adding new features. To strengthen its reach, Kia is expanding its strong network to 360 touchpoints.