Kia has taken a significant step in sustainable innovation by launching the world’s first car accessory made from plastic extracted from the Great Pacific Garbage Patch (GPGP). This initiative is part of Kia's ongoing partnership with The Ocean Cleanup, a non-profit organisation dedicated to removing plastic waste from the world’s oceans.
Available in selected markets, the boot liner is made from 40% recycled ocean plastic and is designed with Kia’s ‘Opposites United’ philosophy in mind. The liner’s geometric wave pattern symbolises the flow of waste into the collection systems used by The Ocean Cleanup to remove marine debris. Each product is fitted with a QR code that provides customers with detailed information on the product’s creation and Kia’s partnership with The Ocean Cleanup.
Kia’s efforts to integrate recycled materials into its vehicles do not stop at the EV3 boot liner. The company has already incorporated recycled fishnets into the flooring of its flagship electric SUV, the EV9, and used recycled plastic bottles for seat fabrics in the same model. Similarly, the EV6 uses recycled plastics for its cloth and matting. This push toward using sustainable materials is part of Kia’s larger goal to increase the amount of recycled plastic in its vehicles to more than 20% by 2030. By doing so, Kia aims to create a circular resource system for ocean plastic that will contribute to the preservation of marine environments and reduce waste.
Unlike ocean-bound plastic, which is easier to recycle, the plastic collected by The Ocean Cleanup requires a more rigorous process. It undergoes sorting, recycling, and processing to ensure it meets the necessary quality for use in automotive production. The process is verified under the Chain of Custody Standard, ensuring that the plastic's origin and integrity are traceable and authentic.
This new development is not just a milestone for Kia but also a clear demonstration of how automotive companies can contribute to environmental conservation while maintaining the quality and functionality of their products.
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