Kia India has announced a price increase of up to 3% across its entire product line-up, effective from 1st April 2025. The company has attributed the price revision to rising commodity prices and escalating supply chain-related costs. The adjustment comes as automakers across the industry face increasing raw material expenses, impacting production costs and pricing strategies.
Hardeep Singh Brar, Senior Vice President of Sales and Marketing, Kia India, stated that due to unavoidable cost pressures, a price increase has become necessary. Brar emphasised that Kia is absorbing a significant portion of the rising costs to keep the impact on customers as minimal as possible. He acknowledged that price hikes can be challenging but reassured customers that the decision ensures the continued delivery of premium vehicles that meet Kia’s standards.
Kia India has seen significant sales growth since its entry into the market. To date, the company has sold 1.45 million units, including exports. The Kia Seltos remains the brand’s top-selling model, with over 690,000 units sold, followed by the Sonet with more than 500,000 units, the Carens with 232,000 units, and the Carnival with over 15,000 units.
The price increase comes at a time when the Indian automotive market is experiencing fluctuating demand due to economic conditions and evolving consumer preferences. While Kia’s strong product lineup has established its position as a premium carmaker, higher prices may test consumer sentiment, especially in a competitive segments where affordability plays a crucial role.
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