Extending its market reach, Kia India has partnered with Kendriya Police Kalyan Bhandar (KPKB) to offer exclusive benefits on its mass segment vehicles to families of active and retired police personnel. Kia vehicles will be distributed across 119 master canteens and over 1,900 subsidiary canteens under the KPKB network. Kendriya Police Kalyan Bhandar currently serves 3.5 million beneficiaries within police and paramilitary forces.
To meet the anticipated demand, 362 Kia dealerships have been registered to support this initiative, offering 88 different trims of Kia's product line.
Myung-sik Sohn, Chief Sales Officer at Kia India, stated 'We are proud to serve the paramilitary and police personnel and their families through this strategic partnership. I am confident that our class-leading products will provide them with the best-in-class mobility experience, featuring leading active safety features.'
Established in 2006 by the Union Ministry of Home Affairs, Kendriya Police Kalyan Bhandar aims to cater to the welfare needs of the Central Armed Police Forces, including the BSF, CRPF, CISF, ITBP, SSB, and Assam Rifles. The benefits of this scheme also extend to various Central Police Organizations such as the IB, BPRD, and NCRB, among others.
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