Kia India Launches Seltos 2.0, Hopes To Up Market Share By 3%

Mobility Outlook Bureau
04 Jul 2023
01:49 PM
1 Min Read

With the launch of the second-generation Seltos, the company announced its entry into the second phase of its journey in India through the Kia 2.0 strategy.


Kia Seltos
Kia Seltos

Kia India has unveiled the facelift for the Seltos, for which the bookings will commence from July 14. Customers can opt for priority bookings through K-Code, generated by existing Seltos customers. The K-Code priority delivery can be availed from 12 am to 11:59 am on July 14, the company said.

Based on the 'Opposites United' design language, the SUV gets new LED DRLs in its new avatar and a redesigned tiger grille, while the rear sports new LED tail lamps. Another visual upgrade to the SUV is the new 18-inch crystal cut glossy black alloy wheels set.

The new version is offered in three trim levels, X-line, GT line and Tech line, with three engine options, including turbo petrol and mated to five transmission options, including 6IMT and DCT.

On the inside, the vehicle gets major upgrades, such as a dual-screen panoramic display with a 26.04 cm fully digital cluster and 26.03 cm HD touchscreen navigation, dual-zone fully automatic air conditioner. Additionally, the vehicle will also get ADAS 2.0 aided by three radars (one in the front and two in the rear corners) and one front camera. The vehicle comes with 17 advanced adaptive features, including lane keep assist.

MyungSik Sohn, Chief Sales Officer, Kia India, noted that as per the market research, people born between 1995 to 1999 have become potential customers. Hence a more tech-savvy product is needed.

Keeping Up With New Customer Base

With the new Seltos, Kia India enters the second phase of its journey in India. It began its journey in 2019 with the Seltos, and over the last four years, the model has enjoyed over 30% market share in the mid-size SUV segment, the company claimed.

Tae-gin Park, MD & CEO, Kia India, noted that India is showing good growth opportunities, and the company is confident in investing in India. He expects the mid-size SUV segment to increase by 5% CARG.

With the new strategy, the company will focus on four growth pillars, business growth, new segment entries, customer-centric innovation and network expansion. 

The OEM plans to increase its touch points from the current 300 to 600 by 2028. Park believes that with this strategy, the company will be able to garner a 10% market share in the near future from the current 7%. 

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