Kia India has unveiled a scrappage incentive programme where customers can scrap their existing cars, irrespective of brand or model in exchange for a certificate of deposit. This certificate entitles them to a financial incentive when purchasing a new Kia vehicle. The scheme is part of Kia India’s efforts to promote responsible vehicle recycling while offering customers access to advanced automotive technologies with lower emissions.
Hardeep Singh Brar, Senior Vice-President of Sales and Marketing at Kia India, stated ' This scrappage incentive initiative is a testament to our commitment to reducing environmental impact and supporting our customers in making greener choices. By aligning this programme with the government’s scrappage mandate, we aim to drive meaningful change in vehicle recycling and the adoption of advanced, low-emission vehicles.'
By enabling customers to transition to modern vehicles with improved efficiency, Kia India is addressing pressing environmental concerns while also enhancing customer affordability. This move is likely to strengthen the company’s image as a leader in green practices within the automobile industry. While the initiative has been lauded for its environmental potential, some industry observers note that the incentives might need further enhancement to significantly accelerate vehicle recycling and cleaner vehicle adoption.
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