Kia India on Tuesday announced the commencement of its Certified Pre-Owned Car Business ‘Kia CPO.'
A press release from the company noted that these cars will have less than five years of age, one lakh km mileage, and would undergo comprehensive 175 point quality checks before being made available to customers.
Additionally, these cars will have no structural damage, a verified ownership and service history, and will be refurbished only with Kia genuine parts.
With exclusive Kia CPO outlets, the company intends to provide a new age experience to customers, in line with new car buying experience, that will allow them to sell, buy or exchange pre-owned cars, backed by hassle-free ownership transfers and customised finance options.
The release added that Kia India will provide up to two years and 40,000 kms of warranty coverage along with up to four free periodic maintenances on the pre-owned cars under the platform.
Myung-sik Sohn, Chief Sales Officer, Kia India, noted that currently customers have limited access to certified and verified information when it comes to the pre-owned car segment and the company intends to change this notion with its entry into the business.
'We’ve noticed that more than one-third customers of new Kia cars are replacement buyers, and we aim to facilitate them through our certified pre-owned car business,” he added.
Kia India plans to ramp up the CPO business in the country with 30+ outlets by the end of 2022. It has already established 15 outlets in 14 cities, Delhi NCR, Bengaluru, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Cochin, Bhubaneshwar, Calicut, Amritsar, Nasik, Baroda, Kannur and Malappuram.
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