Kia India, celebrating its fifth anniversary, has announced reaching 1 million units sold in the domestic market. The company's flagship model, the Kia Seltos, has been a key driver of this success, contributing over 48% of the total domestic sales. The Sonet and Carens models follow, contributing 34% and 16%, respectively.
Additionally, India serves as a significant export base for Kia Corporation, with over 260,000 units dispatched to more than 100 export markets. Kia India's cumulative sales, including overseas dispatches, stand at almost 1.3 million units.
Joonsu Cho, Chief Sales Officer of Kia India, stated 'We have been achieving milestones constantly since our launch in record time. These milestones become even more important when you face diversity at every step of this country and competition from legacy players with more than a decade of experience. Achieving 1 million domestic sales is a testament to our continued focus on the Indian market and the need gap of the Indian customers. We will soon launch our global flagships in India this year, followed by a home-grown new model, which will prove the above claim. India is a thriving ground for automotive companies, and with our innovative and aspirational products and services, we are sure to be one of the major catalysts to the growth of the Indian Automotive Industry.'
Kia India began with an annual sales volume of 45,226 units in 2019, which grew to 140,505 units in 2020, 181,583 units in 2021, and 254,556 units in 2022. Last year, Kia solidified its presence with annual sales of 255,000 units. So far in 2024, Kia has sold nearly 150,000 units in the first seven months, indicating a strong progression towards the upcoming festive season. The brand has also expanded its footprint in India with a widespread network of 588 touch-points across 256 cities.
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