Tata-owned Jaguar Land Rover announced that it will integrate what3words global location technology into vehicles already on the road as a part of its latest SOTA upgrade.
Notably, the update is available in all new and existing Jaguar and Land Rover vehicles fitted with its advanced Pivi Pro infotainment system.
Through the ‘always-on’ technology, which works without the need for mobile connectivity, new and existing customers can navigate to any location in the world using just three words, a press release from the company said.
It continued that what3words has divided the globe into a grid of 3m x 3m squares and given each one a unique combination of three words: a what3words address.
The company noted that once the system is updated, it will allow the customers to input what3words addresses directly into the navigation bar on the Pivi Pro Infotainment system.
The integration has been delivered by HERE Technologies, Jaguar Land Rover’s navigation partner for the past 25 years, it added.
Mark Carter, Navigation Product Owner, Digital Product Platform, Jaguar Land Rover, said, “The partnership with what3words, enabled by HERE Technologies, further highlights our world leading SOTA capability which allows us to offer services that are always on and always connected.”
Chris Sheldrick, Co-founder and CEO, what3words, said, “Jaguar Land Rover recognised the benefits our innovative technology brings to those on the road, and we’re proud that our partnership with HERE Technologies has made this possible.”
Gino Ferru, General Manager EMEAR and Senior Vice President, HERE Technologies, said, “Over the years of working with Jaguar Land Rover, we have gained a deep understanding of their innovative thinking and technical requirements, thanks to which we have been able to build industry-leading navigation solutions.”