Jeep India on Friday announced a strategic partnership with Axis Bank to launch Jeep Financial Services, which will curate financial solutions for Jeep customers as well as Jeep brand dealers.
The dealers of Jeep India will benefit from this partnership as they will enjoy special interest rates and will contribute to a more seamless retail process.
Axis Bank and Jeep India will get access to each other’s growing customer database. Jeep customers will be serviced from the bank’s 4,586 branches spread across India and also via on-site counters at high footfall Jeep brand dealerships.
Partha Datta, Managing Director, FCA India Automobiles said, “We are delighted to partner with Axis Bank. Jeep Financial Services is an initiative that will make Jeep branded SUVs more accessible than ever to aspiring Indian Customers.”
This strategic partnership will strengthen Jeep’s retail strategy and optimise the efficiency of the purchase process, he said. Dutta further said that Jeep Financial Services complements the company’s go-local strategy and is a result of many synergies with Axis Bank that will sharpen its focus on customer-centricity.
Sumit Bali, President & Head – Retail Lending, Axis Bank said a strategic partnership with a prestigious automobile brand like Jeep will enable Axis Bank to reach out to a newer and wider set of customers in India.
Jeep India has committed $250 million to launch four new local products. Two out of the four products – the New Jeep Compass and the locally-assembled Jeep Wrangler – have already been launched in the market.