Jawa Yezdi Motorcycles has announced a collaboration with Flipkart, marking a new era in the premium motorcycle market in India. This strategic partnership is expected to boost Jawa Yezdi’s visibility, particularly during major sales events like Flipkart’s Big Billion Day, further driving demand and expanding brand awareness across a diverse customer base.
Through this partnership, Jawa Yezdi will leverage Flipkart’s platform, which boasts over 500 million users, to reach a broader audience. Motorcycle enthusiasts can now explore the full range of the models online, allowing them to compare models, understand the unique heritage of the bikes, and make informed purchasing decisions. This initiative brings the showroom experience to customers' homes, combining online convenience with the premium touch expected from these iconic brands.
Ashish Singh Joshi, CEO of Classic Legends, said, the partnership brings a new level of convenience to the process, enabling customers to connect with the Jawa and Yezdi brands from the comfort of their homes. This move not only facilitates access to the bikes but also showcases the brands' lifestyle and heritage.
Jagjeet Harode, Vice President of Electronics at Flipkart, said, the platform also allows users to compare models, read reviews, and access financial options like no-cost EMIs and Buy Now, Pay Later (BNPL) schemes. Additionally, Flipkart's extensive logistics network ensures a seamless process from online bookings to offline deliveries at dealerships.
The collaboration offers a range of benefits to customers, including financial incentives and a streamlined purchase process. Buyers can explore attractive financial plans, including EMI options with no down payment and additional cashback on select transactions. After booking a motorcycle online, customers complete the necessary formalities, such as RTO registration and insurance, at their assigned dealership.
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