India Yamaha Motor Pvt Ltd has announced the continuation of its sponsorship of the Monster Energy Yamaha MotoGP (MEYM) team for the 2025 season. This move reaffirms the company’s commitment to strengthening its presence in international motorsport while further promoting its global brand campaign, The Call of the Blue.
As part of the sponsorship, The Call of the Blue logo will be prominently featured on the front fenders of both Fabio Quartararo’s and Alex Rins’ YZR-M1 bikes throughout the 2025 season. In addition to the race bikes, the branding will also be present on the riders’ racing suits, the team’s jerseys, official merchandise, and promotional materials. The continuation of this collaboration aligns with Yamaha Motor Racing’s Blue Shift theme for 2025, reinforcing the company’s focus on performance, precision engineering, and racing heritage.
The sponsorship not only brings greater visibility to The Call of the Blue campaign but also aims to deepen the brand’s connection with young racing fans and motorcycle enthusiasts in India. The campaign has already gained significant traction among Indian riders, symbolising their passion for speed, performance, and Yamaha’s legacy of racing excellence.
Also Read