Motion plastics manufacturer igus aims to double its revenue to INR 300 crore in three to four years. The company has launched over 180 new products from its innovative virtual show booth to aid its growth plan.
The company has chalked out a multi-pronged strategy to drive growth and support businesses to achieve their growth objectives, one of them being an immediate addition of a 10,000 sq ft facility to start injection moulding in India.
As the 9th largest market globally and the 3rd largest market in the APAC region, igus India has consistently been recording double-digit growth over the last many years (except the pandemic year) and in the current year is growing at 30% above the previous record year on average, the company claimed.
The innovative virtual booth aims to give customers an immersive experience similar to a face-to-face expo with an option to interact with product experts.
The first such innovative virtual trade show was set up at the company’s global headquarters in Cologne, Germany.
After the great success of the virtual expo spanning 400 sq m in Germany, which hosted more than 100,000 visitors from across the globe, igus India created its own IMPS virtual show booth exclusively for its customers in the Indian Sub-continent.
Deepak Paul, Managing Director, igus (India), said, “India is one of the key markets in the world for igus, occupying one among the top 10 positions globally. Having achieved an impressive double-digit growth for the last 20 years in India, igus India’s range of motion plastics with its motto’ tech up; cost down’ has been widely accepted across all manufacturing industries.”
Santhosh Jacob, Country Manager and Director, igus India, said that innovation has always been igus’s cornerstone and prime focus as a technology-focused organisation. The investment of nearly INR 20 lakh into the igus Motion Plastic Show (IMPS) is yet another innovative offering to enable customers visiting the virtual stall not only to witness new products, product extensions and new service offerings but also interact with an igus’s product experts who can share more insights, global experience and also directly discuss their relevant applications of interest virtually.
Stephen Moreno Simpson, International Group Development, igus GmbH, said, “Our products are designed with passion to extend the service life of machines and applications, eliminate maintenance and reduce costs. Our investment in the virtual trade show comes at a time when buoyancy to the manufacturing segment is returning and augurs well with the plans that we have envisioned for India”.