In what can be termed a superlative virtual experience, Hyundai Motor India announced that it will launch the upcoming Venue N line in Metaverse in the Hyundai Mobility Adventure experience available on Roblox.
An official statement from Hyundai Motor India stated that to provide users with an enthralling journey on the Metaverse, the launch will have various innovative media experiences, including India Zone, Test Drive Track, Venue N Line Zone, Showroom, Service Centre, Mini Game, Photo booth, Treasure Hunt and N Line merchandise.
Users will also have the option to test drive Hyundai Venue N Line on an oval road track, customise the car to their liking and even purchase and sell the car. Additionally, the Metaverse for Hyundai Venue N Line launch will comprise many more sites that users will be able to spot and engage, the release added.
Tarun Garg, Director (Sales, Marketing and Service), Hyundai Motor India, said, 'We have embarked on a journey to take our customer experiences Beyond Mobility by innovating and pushing the boundaries of usable technologies. We are confident that this integration of virtual and physical universe will establish a strong and long-lasting relationship with today's tech-empowered generation,” he added.
Speaking of the vehicle, in a teaser launched by Hyundai Motor India, it was revealed that the Venue N line will feature a dual-tone paint option along with N Line badges on the front grille and N Line wheel cap.
Inside the vehicle, the changes include black upholstery with contrasting red stitching while both the 8-inch infotainment screen and the digital instrument cluster with TFT MID find their way to the sportier compact SUV.