Hyundai Motor Company (HMC) has announced that its Interbrand global brand value rose 14% year-over-year to $17.3 billion in 2022, placing it 35th for the second straight year while marking its eighth consecutive year among the top 40 brands.
A press release from HMC noted that the key factors for its Interbrand’s positive appraisal are the company’s strategic focus on electric vehicles (EVs), expansion of its future mobility vision into metamobility and its proactive ESG management — all underlining its future-proof business feasibility and competitiveness compared to other automotive brands during a major paradigm shift in the industry.
Jaehoon Chang, President and CEO, Hyundai Motor Company, said, “As the automotive industry continues to go through a major paradigm shift, Hyundai Motor will continue striving to transform into a smart mobility leader that not only secures technological prowess through bold investments in the future mobility industry but also fulfils its responsibilities for a better tomorrow for all mankind.
Notably, under its dedicated EV brand, Ioniq, Hyundai Motor will leverage its industry-leading manufacturing know-how to add the IONIQ 7 all-electric SUV in 2024 in response to fast-growing market demand and continue building its leadership position in the EV segment.
Recently, the company introduced the IONIQ 6 ‘Electrified Streamliner, while the EV journey of HMC started with the Ioniq 5, which was launched in 2021.
In addition to the focus on EVs, at Hyundai Motor’s CES 2022 pavilion, the company also showed its robotics business with which it intends to drive the paradigm shift towards future mobility, going beyond the traditional means of transportation to fulfil unlimited freedom of movement for humankind.
At the event, HMC showcased AI and autonomous driving along with diverse mobilities, including automobiles, robotics and urban air mobility (UAM), which will also serve as smart devices for access to the metaverse platform.
In support of its future mobility vision, the company also revealed its ‘Metamobility’ concept, intending to pioneer a smart device-metaverse connection that will expand the role of mobility to virtual reality (VR), ultimately allowing people to overcome physical limitations.
To realise metamobility, the company plans to establish a ‘smart factory’ in Singapore by the end of 2022 by forming strategic partnerships with leading companies to establish a platform and prepare a roadmap.
By doing so, Hyundai Motor expects to accelerate its transformation into a smart mobility solution provider equipped with a unique mobility ecosystem that advances operational efficiency and promotes manufacturing innovation.
Along with the realisation of eco-friendly and future-centric technologies, Hyundai Motor also aims to enhance its brand credibility and empathy through proactive environmental, social and governance (ESG) initiatives, such as reinforcing guidelines for improving the working environment in the supply chain.
Interestingly, in recognition of the performance of ESG management activities, the company was included in the Dow Jones Sustainability Index (DJSI) World Index for the first time last year, which means it reached the top 10% of 2,500 global companies by market capitalisation.
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