As part of its objective to to electrify its mobility services in Europe, Hyundai Motor announced its strategic partnership with Uber. Accordingly the vehicle manufacturer will provide Uber’s partner drivers with discounted access to thousands of Kona Electrics and IONIQ Electrics for drivers using the Uber app. These include the United Kingdom, France and the Netherlands.
The agreement between the companies was revealed based on Uber’s announcement that it plans to become a zero-emission mobility platform by 2030. By 2025, 50% of the total aggregated kilometres of Uber rides across seven European capitals will be driven by electric vehicles. These cities (Amsterdam, Berlin, Brussels, Lisbon, London, Madrid, and Paris) will make up 80% of Uber’s European business by the end of 2021. Interestingly, environment-conscious customers can select the option of riding in a zero-emission vehicle when booking their trip.
The two companies will explore how working together can accelerate the adoption of Hyundai BEVs and electric vehicle infrastructure in European cities. Partner drivers on the Uber App will be offered access to the IONIQ Electric and Kona Electric and future BEVs from Hyundai.
In the future, both the entities intend to launch joint marketing and education plans to promote electric cars and their associated benefits to Uber’s partner drivers and offer test drives to allow drivers to experience zero-emissions vehicles first-hand.
Michael Cole, President and CEO of Hyundai Motor Europe, said, “This agreement also gives Hyundai the opportunity to showcase the benefits of our IONIQ Electric and Kona Electric models to an even wider range of people, as well as contribute to decarbonisation efforts in major cities across Europe.
Anabel Diaz, Regional Manager for EMEA, Uber, said, “With our responsibilities to drivers, riders and cities in mind, we have made a series of ambitious commitments to support drivers switch to electric vehicles, and this partnership will enable us to continue this momentum. Professional drivers such as those on the Uber app will be the early mass adopters of electric vehicles, which will help to drive the mass market in the years to come.”