The Korean carmaker Hyundai Motor Company announced the launch of its global manifesto campaign, the ‘Innovation Begins, from Very Human Things’, to share its vision for self-driving robotaxis.
Under this, Motional will partner with ride-hailing services to deploy the Level-4 autonomous vehicles across major US cities starting in 2023, an official statement from the company stated.
The IONIQ 5 robotaxi, which was co-developed by Hyundai and Motional, is an SAE Level-4 autonomous vehicle that can safely operate without a driver and was first unveiled at 2021 IAA Mobility.
In line with the brand’s vision of ‘Progress for Humanity,’ the company’s aim for the robotaxi is to go fully autonomous while retaining a humanistic touch. The company said this narrative is depicted through two videos of the recently launched campaign.
The two campaign videos emphasise the humanistic qualities of robotaxis, showing how they adopt safe driving behaviours and care for passengers, the company said.
The first episode emphasises the robotaxi’s actions resembling those of a careful, considerate driver, and the second episode focuses on the robotaxi taking care of passengers from teenagers to the disabled and elderly.