Hyundai Motor India has launched the #TheDriveWithin campaign showcasing the inspiring real-life stories of Indian women cricketers to celebrate the strength, courage and determination of women who contributed to the social, economic, cultural, and political achievements.
Additionally, to break down barriers and create a more equitable workplace for all employees, the OEM conducted a motivational session on seizing success and women leadership at all its dealerships.
The players in the campaign include Smriti Mandhana, Shafali Verma, Yastika Bhatia, Renuka Singh and Jemimah Rodrigues, setting strong examples of standing up for yourself, never backing down, focused and unfazed determination summarising ‘What It Takes To Be A Women’.
The campaign showcases the belief that diversity and inclusion are essential for success by conducting an ‘In-House Women Empowerment Workshop’ to celebrate female employees & customers with various activities such as - know your Hyundai (mechanical knowledge and tips) session, My Hyundai App offer gifts and goodies, free washing coupon, free pick & drop for female customers and special benefits on car service.
With these initiatives, Hyundai also celebrated the true expression of women power by giving gratification to female employees of the month with certificates & gifts.
Unsoo Kim, MD and CEO, Hyundai Motor India, noted that the company is committed to valuing the unique perspectives, talents, and experiences that women bring to our organisation and is dedicated to encouraging, supporting and empowering them with all the resources and support they need to succeed.
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