Hyundai Motor India Limited (HMIL) has announced the launch of Hyundai Soirée, an exclusive customer engagement initiative tailored for the owners of the all-electric Hyundai IONIQ 5. Hyundai Soirée is designed to immerse customers in a meticulously crafted engagement experience. The premier event was held in Mumbai on May 10, 2024, featuring a gala evening with a curated dinner by Indian chef Vicky Ratnani, captivating engagement activities, and a meet and greet with fashion designers Falguni and Shane Peacock, along with Hyundai management.
These events aim to serve Hyundai's premium IONIQ 5 customers better and exemplify the company’s dedication to spreading joy and happiness among its customers across India.
Virat Khullar, AVP & Vertical Head at Hyundai Motor India Limited, stated “Hyundai Soirée embodies a blend of elegance and indulgence, crafting an unforgettable experience for our valued IONIQ 5 customers. It reflects our dedication to fostering a community of individuals who share a vision of sophistication and aspiration, leading the charge towards a sustainable future. Through Hyundai Soirée, we endeavour to connect deeply with our customers, enriching their ownership journey.”
Participants at the event explored the essence of the IONIQ 5, delving into its cutting-edge features and technology. They shared insights on its remarkable range, alleviating any concerns about range anxiety. Additionally, the new IONIQ 5 was showcased at the event, receiving overwhelming praise. These invaluable insights guide Hyundai in refining its offerings, ensuring an unparalleled experience for its sophisticated IONIQ 5 customers.
Hyundai Soirée is deeply rooted in Hyundai's global vision of 'Progress for Humanity,' which propels HMIL to constantly push boundaries and explore new territories in pursuit of delivering exceptional driving mobility experiences. With over 27 years of operations in India, HMIL has continuously redefined mobility, enriching the lives of customers through its products, services, and solutions driven by cutting-edge technology.
Since its launch in India in January 2023, the Hyundai IONIQ 5 has over 1,500 units sold in India to date. As the sole OEM with the largest ultra-fast EV charging network in India, HMIL is committed to expanding the EV charging infrastructure to 485 stations by 2030. Additionally, the company has announced plans to introduce five new EVs by 2030, with the launch of its first mass-market EV in 2025.
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