Hyundai Motor Group has introduced Pleos, its new mobility software brand and technology platform, marking a major leap in its transformation into a mobility tech company.
The platform will serve as the digital backbone of software-defined vehicles (SDVs), and establish an open in-vehicle app ecosystem through global collaboration.
Pleos represents an end-to-end software stack that connects vehicles, infrastructure, and mobility services to enable smarter, safer, and more efficient transportation. It integrates high-performance chips, a vehicle operating system, a next-generation infotainment interface, cloud infrastructure, and AI-based fleet management solutions, forming the core architecture for Hyundai’s SDV strategy.
Chang Song, President and Head of Hyundai Motor and Kia’s Advanced Vehicle Platform Division, said the goal is to create Cloud Mobility, where all forms of mobility are connected via software in the cloud and evolve continuously over time. Pleos, combining the Greek word “Pleo” (meaning “more”) with “OS” (Operating System), aims to deliver a seamless, software-powered experience from individual vehicles to entire cities.
The Group’s in-house vehicle operating system is built on a modular and standardized E&E architecture, combining a high-performance vehicle computer and zone-specific controllers. This allows for continuous feature updates and system enhancements without hardware changes, transforming vehicles into flexible digital platforms.
Complementing this is Pleos Connect, the Group’s next-generation infotainment system built on Android Automotive OS (AAOS). Designed to feel familiar yet deeply customizable, it offers split-view, multi-window functionality, and Gleo AI voice agent for intuitive control. The system supports cross-device personalization via Pleos ID, a user profile accessible across any Pleos-equipped vehicle, and is set to debut in vehicles by Q2 2026, with plans to expand to over 20 million vehicles by 2030.
To foster innovation, the Group also launched Pleos Playground, an open development platform that provides SDKs, APIs, and design guides to third-party developers. Developers can distribute apps via the in-vehicle App Market, just like on mobile platforms, and even plug in external hardware without special setup, dramatically lowering the entry barrier for in-vehicle app innovation.
Global tech partners also joined the Pleos 25 conference to announce integrations:
- Samsung will connect SDVs with SmartThings and the Galaxy Find Network.
- Google will enhance AAOS with AI-driven navigation and infotainment.
- Naver will integrate voice, search, and content personalization for vehicles.
- SOCAR will offer hyper-personalized car-sharing experiences via cloud integration.
- Unity will power immersive in-vehicle gaming and 3D content rendering.
The Group also introduced Next Urban Mobility Alliance (NUMA), a public-private initiative to apply cloud-based SDV technologies to solve real-world challenges like mobility access, urban depopulation, and environmental issues. NUMA will support new mobility services such as Shucle for demand-responsive transport, as well as devices like Nano Mobility and the R1 mobility platform.
In parallel, Hyundai Motor Group confirmed plans to roll out Level 2+ autonomous driving capabilities by 2027, relying on AI-powered deep learning, cameras, and radar. The system will benefit from vehicle-optimized neural processing units (NPUs) and large-scale training infrastructure, allowing vehicles to operate as learning machines that evolve over time.
With Pleos, Hyundai Motor Group is redefining its role in the mobility ecosystem, combining vehicle engineering, AI, cloud computing, and open development to build a connected future that moves more people, more intelligently, and more freely than ever before.
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