Leading global automotive supplier, with annual sales of nearly $30 billion, Hyundai Mobis on Thursday announced that it has logged over KRW 1 trillion (about $830 million) worth of orders from global automakers in the automotive lighting sector. The orders have been driven by diversifying the customer base in the global market, such as a European automaker and new EV makers.
A press release from the company said that the company won global deals worth $2.5 billion last year with an extensive product portfolio ranging from core parts to electronic units. About one-third of the exports consisted of lamps, high value-added products.
The company is enhancing its brand power by being the first to develop Advanced Adaptive Driving Beam (AADB), which works in sync with Advanced Driver Assistance Systems (ADAS), and HLED, which integrates the tail and the stoplight in a single LED with only 5.5mm thickness, thus taking the lead with next-generation lighting technology.
The auto component supplier is also strengthening its competitiveness in the global automotive lighting market by developing next-generation lamp technology. Starting with new challenges in the latest lamp technology, such as lamps that work with ADAS, a slimmer and differentiated design, and controller integration, the company will continue to focus on developing high-end products that reflect the elements specialised in future mobility, the release said.
In addition, the systems supplier will deliver differentiated lamp technologies, such as grille lighting dedicated to EVs and comprehensive control of various lamp signals.
Axel Maschka, Executive Vice President and Head of Global OE Sales, Hyundai Mobis, said, 'We plan to further bolster our competitiveness through our global technological capabilities and reliable quality in our wide-ranging product portfolio including lamps. Our goal for this year is to win $37 billion in orders from global automakers in total.'
Hyundai Mobis will enhance its Key Account Management (KAM), which are focused on four global bases in Europe, North America, China, and India. This allows the company to respond to international customers in real-time and offer services customised to individual customers throughout the product development process. In addition, it will help the company diversify its contract winning product portfolio and establish an organic partnership through this.