Signalling its commitment to fight climate change and achieve carbon neutrality to secure a habitable world for future generations, Hyundai Motor Company on Tuesday launched a global campaign, ‘Expecting Generation One,’ with the online premiere of a short film.
The campaign reinforces the vehicle maker's recent declaration at the 2021 IAA Mobility Show in Germany, aiming to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms, and green energy. In addition, the company plans to roll out more customer communications for ‘Expecting Generation One’ throughout the remainder of the year.
Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience Division, Hyundai Motor Company, said, “With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations. Our action is not just for us living in the present, but also for all future generations, including the ecosystems of our precious planet.”
In the campaign film, mothers and grandmothers from around the globe are seen and heard conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together. Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother’s lullaby.
The campaign serves to reinforce its pledge to cultivate a sustainable future through a multi-dimensional strategy focused on clean mobility, next-generation platforms and green energy, particularly hydrogen, which Hyundai Motor Group detailed at its recent Hydrogen Wave event.
As part of its push for clean mobility, the company intends to expand its leadership in electrification in the coming years and aims to secure 30% of its global vehicles sales with zero-emission vehicles (ZEVs).
In addition, the company expects that battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs) will account for 80% of its total fleet sales by 2040.
It also aims to become a clean mobility provider through its long-term investments in green hydrogen based on renewable energy, Vehicle-to-Grid (V2G) and Second Life Battery Energy Storage Systems (SLBESS), the company added.