South Korean carmaker Hyundai Motor India on Tuesday launched its AI Chatbot 'Hi Hyundai’ to further enhance customer experience by leveraging platform capabilities of intent recognition, persona segmentation and sentiment analytics.
‘Hi Hyundai’ will offer personalised customer service round the clock to potential buyers and existing customers on their preferred channel of communication.
Hyundai’s AI Chatbot can engage with potential customers during various stages of their purchase journey with ‘Hi Hyundai’ instantly helping customers to explore Hyundai Cars, locate nearest dealerships, get the latest offers, book a test drive and book a car.
Customers can also book a request for car servicing, check warranty information, find out car service costs, access extended warranty assistance and much more.
Further, to make the Chatbot more relevant and intelligent, big data analytics will be used to offer hyper-personalised customer service.
Hyundai customers will be able to buy a Hyundai car within a chatbot without the need to step out of the safety and comfort of their homes.
Additionally, the company has rolled out contactless sales initiatives such as 3D Configurator. Using Interactive 3D models of various Hyundai cars, displayed on a 75-inch touch screen at dealerships, the 3D Configurator helps enhance customer experience.
The initiative is live in 55 dealerships for ten brands - Santro, Nios, i20, Aura, Verna, Creta, Venue, Tucson and Alcazar.
The company also claims 'Hyundai Showroom Live' launched last November has already been adopted by about 5,000 dealer sales consultants across India to provide customers with a seamless, safe and hassle-free car buying experience.