Hyundai Motor Group on Friday announced that it has established a new Transportation-as-a-Service (TaaS) Division which Chang-Hyeon Song will lead. Song will also oversee the mobility business for Hyundai Motor Company and Kia Corporation.
The new TaaS division will be in charge of building strategies and all aspects of global mobility services, including planning, development and operations.
The new organisation will streamline the Group’s existing mobility services and then introduce new service models based on user data to enhance its global mobility business competitiveness.
The division also plans to create a mobility ecosystem that will promote collaboration among diverse industry players.
With President Song’s track record, the Group’s brands plan to accelerate the transition to becoming Smart Mobility Solution Providers by breaking the traditional automotive industry paradigm.
Song has developed his expertise through his work in global tech firms such as Apple and Microsoft. He is also the founder of Naver Labs, the R&D unit of South Korea’s biggest web search engine and global ICT brand Naver, where Song served as the Chief Technology Officer.
Before joining the Group, Song founded autonomous transportation-as-a-service startup 42dot in 2019, where he led the development of autonomous driving and mobility technology platform.
“Hyundai and Kia are companies with the capabilities to provide innovative and valuable mobility experiences to its customers,” said Chang-Hyeon Song. “We will try to secure competitive advantage and lay the foundation for sustainable growth of the mobility industry by working closely with the government and other mobility businesses.”
Hyundai and Kia plan to further increase alliances and cooperation with mobility companies around the globe.