Honda Motorcycle and Scooter India (HMSI) has achieved a significant sales milestone with its 125cc motorcycles, Shine 125 and SP125. These popular models have surpassed 30 lakh customers in Eastern India, solidifying HMSI's position as a dominant player in this segment in the region. HMSI leads the 125cc motorcycle segment in East India, which includes states such as Bihar, Jharkhand, West Bengal, Odisha, and the North-East.
Expressing his delight on this achievement, Yogesh Mathur, Director of Sales & Marketing at HMSI, stated “We are thrilled to celebrate the significant milestone of 30 lakh sales for the Shine 125 and SP125 in East India. At HMSI, we are incredibly proud of our 125cc motorcycles’ enduring success story in the fiercely competitive segment. They have truly become the trusted companion for Indian families. We thank our valued customers for their trust and are committed to continuously exceeding customer expectations by offering best-in-class products.”
The Shine 125 and SP125 have become the preferred choice for customers in the 125cc segment due to their advanced features, stylish design, and superior technology. The SP125, in particular, has seen its sales more than double over the past five years, reflecting rapid urbanisation and increasing tech-savviness among customers in the region.
Enhancing customer trust in the brand is Honda's extensive sales and service network. HMSI boasts over 1,100 touch points across the Eastern states, ensuring superior service and accessibility for its customers.
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