Honda Motorcycle & Scooter India (HMSI) celebrated a significant milestone announcing the sale of 8 million units in Eastern India. Eastern India, comprising Bihar, Jharkhand, West Bengal, Odisha, and the North-Eastern states, has emerged as a vibrant market for HMSI.
The SP125 and Activa models have been well-received due to their blend of performance, style, and durability, aligning with the demands and aspirations of local consumers. Notably, sales of the SP125 have more than doubled over the last five years, driven by rapid urbanisation and a tech-savvy customer base.
Yogesh Mathur, Director of Sales & Marketing at HMSI, expressed his gratitude and optimism, stating, “Reaching the milestone of 8 million sales in Eastern India is a testament to the trust and confidence that customers have placed in Honda. We thank our customers and dealer partners for their continued support and loyalty. HMSI remains dedicated to enriching customer experiences and further stimulating the growth of the two-wheeler industry in this key region.”
HMSI has reported that the ‘SP125’ and ‘Activa’ models continue to lead as the company's top-selling products in Eastern India. These models have been well-received due to their blend of performance, style, and durability, aligning with the demands and aspirations of local consumers. Notably, sales of the SP125 have more than doubled over the last five years, driven by rapid urbanisation and a tech-savvy customer base.
In response to the evolving consumer landscape, HMSI has ramped up its digital marketing efforts to cater to the growing preference for online vehicle booking. This strategic shift not only meets the modern consumer’s expectations but also ensures an enhanced experience at HMSI dealerships. The company's focus on digital engagement and customer service excellence has been crucial in maintaining a strong market share of 24.2% in the two-wheeler segment across the Eastern region.
Also Read
Honda Motorcycle & Scooter India Boosts Global Presence With New Engine Assembly Line