Honda Cars India Ltd (HCIL) has introduced a new ‘Assured Buyback Program’ in partnership with CARS24. This initiative is part of the Great Honda Fest celebrations and is aimed at guaranteeing future resale value for new Honda vehicles. The program is designed to provide customers with the reassurance of a fixed resale value, addressing the common concern of depreciation and ensuring a smoother car ownership experience.
The Great Honda Fest is running through October 2024 and offers a range of incentives including cash discounts, maintenance packages, and the chance to win gold worth up to INR 5 lakh. Kunal Behl, Vice President of Marketing & Sales at Honda Cars India, stated 'Honda vehicles have a strong reputation for reliability and long-lasting performance, which in turn supports their resale value.'
The Assured Buyback Program offers several key benefits to buyers. It eliminates concerns over depreciation, provides financial flexibility for future purchases, and ensures a smooth upgrade process to newer car models. Additionally, the program guarantees a fixed resale price even during economic downturns, and comes with transparent terms, free from hidden costs.
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