Honda Cars India Ltd (HCIL) has introduced Direct Connect digital platform to enhance its virtual showroom experience. This real-time interactive platform has been launched for the Honda Elevate, offering customers an unparalleled online car exploration experience. Through the use of cloud visualiser technology, Direct Connect aims to provide a seamless and engaging way for potential buyers to interact with Honda's product offerings from the comfort of their homes.
This real-time engagement allows users to receive detailed explanations of the car’s features, explore different variants, review accessories, and obtain price estimates—all while interacting visually with the vehicle. By integrating this innovative technology, HCIL ensures that customers have access to comprehensive product knowledge and guidance, streamlining their purchasing decisions.
Kunal Behl, Vice President of Marketing and Sales at Honda Cars India Ltd, stated 'Our latest platform, Direct Connect, exemplifies this commitment by offering a one-of-a-kind car-buying experience to users, providing them with a two-way, real-time interaction with experts.' He emphasised that the visually engaging platform is aimed at giving customers a unique way to explore the Honda Elevate, allowing them to make informed decisions from the comfort of their own homes or offices.
One of the features of Direct Connect is its photorealistic view of the Honda Elevate. This feature allows users to visualise the car in different colours, explore its features in detail, and even add accessories to get a customised look. Customers can also book test drives with their preferred dealerships during the live session, making the buying process more convenient and personalised.
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