Honda Cars India on Thursday commenced the celebration to commemorate 25 years of its City sedan in India.
The Silver Jubilee celebrations are being organised across the company’s dealer network of 330 facilities in 242 locations.
A communication campaign around this special milestone will also be promoted extensively on digital and social mediums, the company said.
Takuya Tsumura, President & CEO, Honda Cars India, said, “This is a landmark year for Honda brand in India. Our most successful model Honda City is among the most loved car brands in India. As the model turns 25 years young, we express our gratitude to all our customers and partners who have supported us over the years and invite everyone to continue to be with us on the journey ahead.”
The recently introduced City e:HEV will play a key role in Honda’s electrified vehicle plans in the country going forward, he added.
The carmaker noted that India is the largest and most important market for the Honda City sedan, currently accounting for over 28% of the car’s sales in Honda’s Asia Oceania region (till August’22). Notably, the cumulative sales of the City series are currently 4.5 Mn units globally.
Developed as an Asian model, the Honda City made its debut in India in 1998 and is currently in its fifth generation avatar.
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