Honda Motorcycle and Scooter India (HMSI) is celebrating the first anniversary of its Shine 100 model as a leader in the entry-level motorcycle segment. Since its launch a year ago Shine 100 has quickly become a preferred choice among Indian consumers, particularly first-time buyers.
Since its launch, HMSI has sold over 300,000 units of the Shine 100, demonstrating remarkable growth in the 100-110cc segment during FY'24. The Shine 100 is praised for its contemporary design, reliable performance, superior fuel efficiency, and attractive pricing, making it a top choice for budget-conscious customers.
Tsutsumu Otani, Managing Director, President & CEO of Honda Motorcycle & Scooter India, stated “We are happy to announce that Honda Shine 100 has completed its first year with great response from our customers which reaffirms our commitment to providing affordable and reliable products.”
The Shine 100's success is further supported by HMSI’s sales and service network which has over 6,000 touch points across urban and rural India. This wide-reaching network ensures that customers have easy access to maintenance and support thus enhancing their overall ownership experience.
Yogesh Mathur, Director of Sales and Marketing at HMSI, added “Establishing itself as a strong contender in the segment, Shine 100’s contemporary design, superior mileage, and attractive value for money package resonates with a wide range of customers.”
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