In a unique collaboration, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has partnered with Thums Up, India’s biggest homegrown beverage brand under The Coca-Cola Company, to unveil the Mavrick 440 Thunderwheels—a limited-edition version of Hero MotoCorp’s flagship motorcycle, the Mavrick 440.
The launch is supported by high-energy commercials featuring Thums Up brand ambassadors and fearless cricket icons, Jasprit Bumrah and Rishabh Pant. The campaign showcases the power and precision of the Mavrick 440 Thunderwheels, aligning with the dynamic essence of both brands.
Ranjivjit Singh, Chief Business Officer – India BU, Hero MotoCorp, said, 'This one-of-a-kind partnership is a game changer in the segment. The Mavrick 440 Thunderwheels, inspired by Thums Up, is designed to captivate the youth with its boldness, authenticity, and independence. The new colour scheme and graphics reflect Thums Up’s vibrant energy, making the motorcycle truly stand out.'
Greishma Singh, Vice President Marketing, Coca-Cola India, and South-West Asia, added, 'We’re excited to team up with Hero MotoCorp to bring the Mavrick 440 Thunderwheels to life. This bike combines innovation with the bold spirit of Thums Up, offering our customers a chance to be part of something extraordinary.'
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