Hero MotoCorp has partnered with Adloid, a deep tech start-up, to provide a 360-degree shopping experience to its customers by launching a first-of-its-kind immersive Augmented Reality showroom.
The AR experience would allow customers to explore, configure and experience the Hero MotoCorp products sitting at their homes. The platform comes with interactive hotspots and virtual sales assistance to address queries and concerns as they browse through various models, said a company release.
Adloid has enabled advanced features such as the Hero Product Configurator (HPC) in the virtual showroom, which allows customers to see the differences between variants, add customisations and accessories, and go through colour options before making a purchase decision.
Customers with access to smartphones, tablets, and similar devices can participate and experience shopping in a virtual showroom with the help of a simple web app, thus removing the use of any bulky hardware.
Prashant Sinha, Co-founder & Auto Lead, Adloid said the company aims to make the virtual experience more seamless and faster through the launch of this virtual showroom. “The focus is to showcase all features of the models available. Through our platform we have enabled Photo realistic rendering of Hero products in real time to create a rich and immersive AR experience for customers,” he said.
Vikas Malhotra, Head – Business Solutions & Support, Hero MotoCorp said they were looking for an agile partner to co-create ‘digital buying journey’ of its products. Adloid provided a truly world-class solution in a very short span of time without single physical meeting, Malhotra said.
“Augmented Reality is helping us move beyond inherent human limitations and present contextually relevant information to people. Our partnership with Hero MotoCorp is one such example, where we are changing the way people shop and experience products online. The inherent limitation of a physical showroom is a thing of the past,” said Kanav Singla, Founder & CEO, Adloid.