Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, launched the Hero For Startups (HFS) programme aimed at identifying and supporting startups with transformative potential in the automotive industry.
Under the initiative, selected startups will gain access to Hero MotoCorp’s advanced research and development facilities in Germany and India, along with its extensive dealer, supplier, and partner networks. The programme also includes mentorship from Hero’s leadership team, offering strategic guidance to help startups scale their innovations. Startups will work on paid Proofs of Concept, with successful projects integrated into Hero’s product portfolio, providing significant market exposure and accelerating growth.
The Hero For Startups programme has three core objectives: fostering cutting-edge technological innovations, collaborating with emerging startups to invigorate the automotive industry, and promoting sustainable, long-term solutions.
Key features of the programme include opportunities for business development through Proofs of Concept, technical support through access to Hero’s R&D and manufacturing resources, and tailored bootcamps to enhance startups’ technological and operational capabilities. Strategic mentorship from Hero’s leadership will empower startups to scale their ventures effectively.
Applications for the programme are now open, and startups can apply via Hero Innovation Cell’s website. The 12-month programme will conclude with a grand showcase where selected startups will present their innovations and explore partnership opportunities with Hero MotoCorp.
Dr Pawan Munjal, Executive Chairman, Hero MotoCorp, 'Hero For Startups is our commitment to shaping the future of mobility and beyond through innovation, entrepreneurship, and collaboration. Rooted in the vision of our Prime Minister Shri Narendra Modi’s Atmanirbhar Bharat, it is a transformative platform that empowers India to excel on the global stage. Inviting dreamers, doers, and visionaries, this initiative is a catalyst for extraordinary ideas to tackle real-world challenges for Bharat while opening doors to unprecedented opportunities. Hero For Startups accelerates India’s rise as a global leader, setting new benchmarks for innovation and impact and creating a world of possibilities for generations to come.”
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