Hero Electric has announced its entry into the premium EV segment under the A2B brand. Accordingly, the company plans a product line that integrates contemporary aesthetics with enhanced performance and rugged products to withstand the unpredictable surfaces of Indian roads.
Sohinder Gill, CEO, Hero Electric, stated that the Indian market is ripe for e-mobility exploration, and the company is perfectly positioned to meet the emerging demands, including those from the premium segment. Hero Electric’s commitment resonates with India's aspiration to become a global EV hub, and we are eager to play a pivotal role in making that a reality.
With the increasing focus on sustainability and the transition towards cleaner transportation, the Indian EV two-wheeler segment has significant growth potential in the mid to long term, which A2B wishes to capture in the premium segment and its mass-market products.
Naveen Munjal, MD, Hero Electric, added that the company is embarking on a de-aggregation strategy with specific brand offerings in different segments. This tactical move aims to focus on its traditional turf with the Hero Electric brand, allowing it to break into newer segments as competition builds up in this sector.
A2B will feature cutting-edge technology, robust battery systems, seamlessly integrated powertrains, and aesthetics that reflect the premium segment buyer sensibilities.
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