Halla Group is changing its corporate name to HL (Higher Life) in celebration of its 60th anniversary. The group had retained its corporate name for 38 years since the launch of the Halla brand in 1984.
HL Group Chairman Chung Mong-won first unveiled the group's corporate identity (CI) to the employees on August 16, along with the meaning of the changed corporate name. The group's new logo visualises the movement of a person striding, which embodies the spirit of challenge and growth.
Mong-won said, 'Youthfulness is the call of our time. Being young means constantly growing and evolving by discovering new things without falling into the traps of stagnation. We will take a bold leap forward with our creative talents while communicating with the market through our new and young HL brands.'
The first brand of the HL house is HL Klemove, a company specialising in autonomous driving, which launched last December. HL Group and its three listed affiliates decided on the change of their corporate name at the board of directors meeting in July and announced the convening of general shareholders meeting on August 18 to pass the agenda on changing company names.
The group's holding company, Halla Holdings Corp, will be renamed HL Holdings, while the names of its two affiliates, the main automotive sector Mando Corp and the construction firm Halla Corp will be changed to HL Mando and HL D&I Halla, respectively. The 'HL' brand campaign will be officially launched on September 9.
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