Greta Electric Scooters, a wholly-owned subsidiary of Raj Electromotives, is expanding its dealer network to about 50 touchpoints with a mix of dealer showroom’s, Experience centres & Experience Studios.
The company also announced its plans to strengthen its dealer network in stages. Accordingly, it hopes to reach cities where self-owned 2-wheelers form the backbone of commute rather than public transport in the first phase. The recent opening of a showroom in Leh, Ladakh, was one step in the direction, the company said.
For FY22, the company plans to foray into key Tier-II cities, with 50+ touchpoints. A recent experiment in Ahmedabad highlighted the need for education among consumers on EV vehicles and how well they match- up or exceed in their deliverables against ICE vehicles. To address this gap in awareness, the company will complement its dealer presence with Experience Centres / Experience studios. The Experience Centre / Studios will have trained staff, who will give customers a first-hand experience of the product, educate them on the benefits of EV's and address their concerns regarding E-vehicles. There will also be training imparted to dealer front end salespeople on EV technology and product information to help them address customer queries.
Raj Mehta, Founder and Managing Director, Greta Electric Scooters and Raj Electromotives, said, “Our intention is to reach many people as possible with our initiatives. Hence the focus on dealer expansion is in cities where scooters are one of the main modes of transportation. This dealership expansion is a step in that direction for us.”