As part of its initiative to democratise the reach of its e-scooters through omnichannel expansion, the e-mobility business arm of Greaves Cotton, Greaves Electric Mobility (GEM), has announced a partnership with Flipkart to retail Ampere Electric scooter.
According to a communication from the company, it will initially start selling Ampere Magnus EX Electric Scooters through Flipkart. The strategic partnership will encourage aspiring EV buyers to switch to high-speed, powerful, and affordable green mobility seamlessly and conveniently.
In the pilot phase, the customers across Bengaluru, Kolkata, Jaipur, and Pune will be able to access the product and also avail of state-specific subsidies and benefits. Post placing an order on Flipkart, the customers will be contacted by the local authorised dealership for completion of RTO registration, insurance, and delivery of the scooter. The entire process, from the time of order to doorstep delivery, will be completed within 15 days, the company said.
Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility, said, With Flipkart’s reach and the integrated and holistic service by our local authorised dealerships, the initiative will go a long way in reaching across India for electric two-wheelers.”
Rakesh Krishnan, Head of Electronics Business Unit at Flipkart, said, “Increasing automation coupled with smart charging have revolutionised the automobile industry today. EVs are fast becoming an emerging trend and gaining popularity in the Indian automotive industry. We are pleased to be the partner of choice for GEM to aid their vision in ensuring that EVs are deployed on a large scale in India”.