As part of its initiatives towards women empowerment, the tyre management company Fleeca India, on Monday, announced its intent to reduce the gender gap in their workforce.
The company's mission is to empower and inspire girls and women to get a greater understanding of the tyre industry, gain access to tools and training, and consider a career in tyre management, a release from the company stated.
Inspired by Yogita Raghuvanshi, the first female truck driver and Shanti Devi, the first and only female truck/tyre mechanic, the initiative aims to empower and support women to take up a career in automobile, logistics and fleet industries.
Tikam Jain, CEO and Founder, Fleeca India, said, 'We wanted to integrate women power in the sector of tyre management, tyre service, and tyre maintenance. We are searching for a feminine force, 'The Nari Shakti,' to be a part of Fleeca and contribute to the organisation. Fleeca India has opened its doors for more and more female workforce.'
Mukesh Sinha, Manager, Fleeca Training Center, Mumbai, said that the logistics and transportation sector continues to grow stronger in India, and there is a need to establish the necessary resource pool to match such an ambitious goal.