Electric Vehicle (EV) start-up, ETrio, on Wednesday announced its foray into the B2C space by establishing dealerships in six states. This move is part of its strategy to expand across the country with its unique EV dealerships. Currently, the company has dealers in Delhi, UP, Haryana, Karnataka, Madhya Pradesh and Orissa.
ETrio plans to expand its network by opening outlets in over 15 states by the end of this financial year. As part of this plan, the company will strengthen its presence in Andhra Pradesh, Telangana, Tamil Nadu, Kerala and enter Rajasthan, Gujarat, Maharashtra, Bihar, and West Bengal.
The primary product line will be the electric three-wheeler range of Touro across both cargo and passenger segments.
Also on the anvil are plans to launch new products in the three-wheeler (3Wh) category and enter the electric four-wheeler LCV segment with a one-tonne offering.
The three-wheeler passenger market, which has been affected greatly by restricted movement owing to the pandemic and urban lockdowns, is expected to revive once there is a demand surge. Moreover, the growth of the intra-city movement is primarily led by demand in the e-commerce last-mile logistics category.
Deepak MV, Co-founder & CEO, Etrio, said, 'This dealership presence is in line with our fundamental belief that the real EV adoption would only happen once a typical driver owner sees the three-wheeler EVs as the preferred option over conventional fuel alternatives. Over this financial year, we are going to expand in select states and focus on Tier-II cities besides the prominent metros.'
The company currently has tie-ups with two leading NBFCs and are looking at adding more to this list. The company is also planning to open experience centres in select cities across the country.