Energizer Holdings Inc and Assurance Intl Limited have announced the launch of a new line of STP products across the Asia-Pacific, Middle East, and Africa regions. This collaboration introduces advanced lubricants, oils, filters, batteries, and inverters, designed to deliver enhanced performance, protection, and after-sales support for both automotive and household needs. The companies anticipate a substantial growth of 50%, projecting around INR 100 crore by the fiscal year 2025.
Additionally, the launch will feature air, cabin, and fuel filters, alongside batteries and inverters tailored to meet diverse automotive and household requirements.
These newly introduced STP lubricants are formulated with advanced additives that provide enhanced protection against wear, corrosion, and deposits, which in turn contribute to improved fuel efficiency and extended engine life. Each product in this collection is engineered to offer high performance, reliability, and durability, setting new standards in the industry.
Rakesh Sharma, Managing Director of Assurance Intl Limited, stated 'Our licensing collaboration with Energizer marks an exciting milestone as we introduce a new line of STP automotive oils and lubricants in India. This collaboration allows us to expand our product offerings with advanced additives and proprietary synthetic base oil technology, ensuring superior protection and performance. We are dedicated to providing our consumers with exceptional products and comprehensive after-sales support, reinforcing our unwavering dedication to excellence.'
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