EKA Mobility has announced the appointment of Rohit Srivastava as its Chief Growth Officer. Backed by equity partners Mitsui Co Ltd from Japan and VDL Groep from the Netherlands, EKA Mobility is poised for significant growth with this strategic addition to its leadership team.
His remit will include sales, marketing, business development, and product management. With a wealth of experience in developing innovative business models and fostering value creation from the ground up, Srivastava is expected to play a crucial role in driving EKA Mobility's growth and success.
Srivastava brings over three decades of distinguished experience in sales and marketing. He began his career with TATA Motors, rising through the ranks to hold several prominent positions. Most recently, he served as the Business Head for Commercial Vehicles Passenger (CVP) at TATA Motors Ltd., where he led the electrification efforts and advanced EV adoption in public transport sectors including buses, vans, and minivans. An engineer by training and a CII-Fulbright fellow, Srivastava is renowned for his customer-centric approach, lean thinking, and value chain optimisation. His expertise in creating product strategies, setting project quality, cost, and timing objectives, and driving product development, testing, and validation has been instrumental in establishing EV portfolios and tech stacks for EV products.
Commenting on his new role, Rohit Srivastava said, 'Joining EKA Mobility is a tremendous opportunity to contribute to a revolutionary phase in the mobility industry. I am eager to leverage my experience in driving customer-centric and sustainable business strategies to help EKA Mobility lead the charge in electric vehicle innovation. Together, we will build a future that prioritises efficiency, sustainability, profitability, and exceptional customer experiences.'
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