Eccentric Engine, now rebranded as Eccentric, a leading 3D technology partner for the automotive industry, has announced raising $5 million in Pre-Series A funding. The round was co-led by Exfinity Venture Partners and Arkam Ventures, marking the company’s first external funding.
Founded in 2012 by Gaurav Rane and Varun Shah, Eccentric addresses the automotive industry’s need for interactive, immersive vehicle visualisation, replacing outdated 360-degree image rotation methods. The One3D platform optimises OEMs' 3D CAD models into lifelike, intuitive retail experiences, enabling seamless integration into OEM and dealership workflows. The platform has powered over 200 million user experiences globally and is deployed in 3,500 dealer stores, making it the most widely adopted 3D visualisation tool in the industry.
Varun Shah, Co-founder and CEO, said, “This investment is pivotal as we scale deeper into India and globally. Our goal is to revolutionise the vehicle-buying experience by offering trust and confidence to customers through immersive 3D technology. We’re thrilled to bring this visualisation movement from India to the world.”
One3D has significantly improved automotive sales metrics, delivering faster conversions, a 2–3x increase in purchase intent, and a 40% reduction in purchase timelines. The platform also reduces OEM costs by over 80% compared to traditional 3D techniques. Eccentric is already a trusted partner for leading automotive OEMs, including Maruti Suzuki, Tata Motors, Toyota, Hyundai, and Stellantis.
Co-founder Gaurav Rane highlighted the company’s plans to launch an advanced version of One3D by mid-2025 and expand operations to six continents by 2026. “We aim to position ourselves as the '3D infrastructure' for enterprises worldwide, empowering OEMs with scalable, cost-efficient, and accessible solutions,” he stated.
Investors also expressed confidence in Eccentric’s potential. Rahul Chandra, MD at Arkam Ventures, noted the booming $4.5 billion global 3D visualisation market, projected to grow to $24 billion in the next decade. “Eccentric’s cutting-edge platform addresses critical challenges in scalability and accessibility, making it well-positioned to lead this growth,” he said. Shailesh Ghorpade, Managing Partner at Exfinity Venture Partners, added, “Eccentric has transformed automotive sales by creating a platform that elevates the car-buying experience with immersive technology.”
Also Read:
Eccentric Engine Enters US Market With ‘Virtual Retail Cloud’