Eccentric Engine has announced its plans to expand its operations globally. Under this, the company plans to deliver its flagship offering, ‘Virtual Retail Cloud’ in January to US dealerships.
A press release from the company noted that it has registered itself as Eccentric in the US and plans for deep investments in industry-agnostic virtual tools, which are being deployed first for automotive retail in the country starting in January.
The release added that the first showcase of their new metaverse tech is being demonstrated at the upcoming North American Dealer Association (NADA) conference that attracts top dealers and auto OEMs from North America.
Additionally, at the 2023 NADA Show, it will also demonstrate ready-to-use solutions on how virtual retailing, which encompasses 3D & AR-VR, can be deployed at scale for North American dealerships.
The company noted that the US dealers had broken experiences and are yearning to provide their buyers with a one-stop solution to their prospects to enable a faster and more intelligent purchase decision.
In view of this, it has signed up two new customers in the Bay Area - Stevens Creek VW (American Motors Group) and Dublin Cadillac (California Automotive Retailing Group).
The 3D platform will allow dealerships to design unique virtual retail interfaces to help buyers explore cars in an immersive experience and make informed decisions.
Varun Shah, Co-Founder and CEO, Eccentric Engine, said, 'We are excited about the new growth path of Eccentric Engine that is transforming the company to become a global player. We look forward to extending the best of virtual retailing to our OEM & dealer partners worldwide. By virtue of Virtual Retail Cloud, we welcome new car dealers across North America to adopt a scalable and cutting-edge retail experience.”
Eccentric Engine plans to leverage the millions of interactions it registers on its platform to obtain unique customer insights and build several use cases.
By 2025 more than 100 million interactions will be powered by Eccentric Engine, Shah noted, continuing that the Virtual Retailing cloud ecosystem will be a game changer to empower buyers worldwide.
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