Daimler India Commercial Vehicles (DICV), the wholly owned subsidiary of Daimler Truck AG has appointed Sreeram Venkateswaran as President & Chief Business Officer, Domestic Sales & Customer Service, effective August 29, 2023.
In his new role, Sreeram will drive domestic business growth, nurture strategic partnerships, expand the BharatBenz sales and service network, and strengthen the credibility of brand and the product range amongst Indian customers. He will oversee go-to-market product strategies for BharatBenz and take customer and dealer engagements to the next level.
Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles, said, 'Sreeram will be responsible for growing our domestic truck and bus businesses. His proven passion for BharatBenz, his understanding of the brand since inception and his extensive experience in marketing, sales and customer service in the transportation industry make him a worthy leader to take the brand and our domestic business to the next level.'
Sreeram was associated with Mahindra Logistics, Hero Cycles Ltd., Bajaj Auto Ltd., Tata Motors Ltd and Eicher Motors. In the past, he worked with DICV for over five years. He was a key team member who created the ‘BharatBenz’ brand, in addition to defining product portfolios, charting out and setting up the sales and service network and developing a unique experience for customers in BharatBenz dealerships.
Venkateswaran said, 'Joining DICV after many years is a home-coming for me. I have been tracking the developments around BharatBenz over the years and I am pleased to take on the responsibility of growing the BharatBenz business in India, engaging with stakeholders and be ahead of the curve which BharatBenz is known for.”
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