The third edition of Defender Journeys self-drive programme featuring Defender SUVs is set to begin in November 2024. This initiative offers 21 curated itineraries across India’s scenic locations, including the Thar Desert, Zanskar Valley, UmLing La Pass, Spiti Valley, Ladakh, and the Konkan Region. The programme combines adventure with high-end hospitality and is the only one of its kind in the luxury SUV segment.
Each journey is designed to offer participants a blend of breath-taking landscapes, cultural encounters and local cuisines with stays at world-class accommodations. Participants will drive the Defender 110 equipped with advanced off-road technology, luxurious interiors, and cutting-edge safety features. From the snow-capped Himalayas to the coastal beauty of the Konkan, the programme promises participants an immersive adventure that celebrates the Defender's capabilities.
Throughout the journey participants will be guided by a team of skilled instructors from Cougar Motorsport who will ensure a seamless and enriching experience. The initiative aims to foster camaraderie among like-minded adventurers while delivering a balance of thrilling off-road challenges and refined lifestyle engagements.
Rajan Amba, Managing Director, JLR India, highlighted the success of the first two editions, which featured 39 journeys and over 420 participants. He noted that Defender Journeys have pioneered luxury adventure experiences in India, cultivating a passionate community of enthusiasts. With the third season, JLR aims to expand this community and offer even more extraordinary travel experiences.
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